About

First Cut Productions

I’m Michael, a photographer and videographer based in Auckland. I work with businesses to create clean, striking visuals that connect with their audience. My focus is on efficiency and quality — delivering polished images and video that are ready to use across websites, social media, and marketing campaigns.

I’ve had the chance to work with a range of clients, from luxury vehicle brands to lifestyle businesses, and I bring the same attention to detail to every project. Whether it’s a listing shoot, a full campaign, or quick-turnaround content, I make the process straightforward so you can focus on your business.

Projects

Over the years, I’ve had the privilege of working on a variety of projects for brands such as Lexus of Auckland City, Archibald and Shorter, and Various brands under the Giltrap Group. From high-quality photography and videography to drone and lifestyle shoots, each project is approached with a focus on creativity, technical precision, and storytelling. My work aims to bring a brand’s vision to life, delivering visuals that not only look exceptional but also engage audiences effectively. Every project is tailored to the client’s needs, ensuring each image and video represents their identity and strengthens their presence.

Equipment

I work with a full suite of professional photography and videography gear to deliver consistently high-quality results. This includes high-resolution cameras, advanced lenses, stabilizers, lighting kits, and drones for aerial shots. Using this equipment allows me to capture every detail, whether it’s the sleek lines of a luxury vehicle, the energy of a lifestyle shoot, or the atmosphere of a commercial campaign. Combined with my experience and creative approach, these tools help me produce visuals that are sharp, cinematic, and tailored to each client’s vision, ensuring every project stands out.

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